Smart Social Branding

The following except is from a NY Times op-ed piece written by no less than U2′s Bono. My two cents come after His Awesomeness’s. “A lot of us have seen or lived the organizational chart of the last century, in which power and influence are concentrated in the uppermost point of the pyramid and pressure is exerted downward. But in this new century, and especially in some parts of the developing wo

I have an upcoming talk about traditional media and social networking in a couple of weeks, so I’ve spent the last few days researching for a suitable topic (I was given much latitude by the organizers of the forum for a university in SC). Last night, I was throwing around some ideas with my husband, the social networking expert of his accounting office, spending half of his time in Facebook harvesting crops

I was watching Criminal Minds Season 3 last week and saw how their most academic profiler left the Bureau. He was, as Unit Chief Aaron Hotchner put it at the Season 2 ender, “damned by his intimate knowledge of others’ crimes.” After listening to Epica’s Facade of Reality today I can’t help but think of that scene, and how, in a way, I am like him. People who have horrible long-term me

So the business has a social media account. This isn’t really a big deal – everyone and their cranky old grandmothers have one. While most experts don’t like to mention it outright, the sad truth is that a social networking presence does not automatically make someone special. It isn’t going to do diddly-squat for a company that is trying to make establish itself against its competitors. Yes, it

Apple is one of the most successful companies today. However, that success was not an easy feat for the company. When Steve Jobs returned to the company, he changed it forever. How did he do it? It’s a known fact around Apple that “design is everything.” Most companies don’t have a design culture, but for Apple it’s a different story. Steve Jobs knows the importance of design and its impact on the busines

Big companies say that small business owners are lucky because they don’t feel the consequences of recession. While some small business owners may agree to this statement, others say that they still need to find ways on how to earn profits. Small entrepreneurs would do well to look at growth potentials presented by custom application development designed for mobile marketing Using SMS and other mobile phone a

The Internet is both useful and dangerous. It is useful because it makes our day-to-day living a breeze. Talk about online shopping, bill payment, video calling, social networking and gaming. However, it can pose a serious danger as well, because of possible hackers, bugs and identity masking. Generally speaking, when we talk about the Internet, more contacts mean wider scope of network. That is, of course, good fo

SWOT analysis is the acronym for strengths, weaknesses, opportunities and threats. Analyzing these four is the initial step in planning the business’ course. With its focus on the most vital business subject, it has been proven to be an efficient marketing tool. The trends in the environment in which businesses thrive are hard to predict. Yes, there are forecasts and inferences, but what the future really hol

One of the things that many people forget about in business is the power of recontacting with someone that you have done business with before. We all just always assume that if they want more of the product, then they would come in the store. This is usually the case, but it never hurts to give them a call back and check to see if they would like more of your product. At very least, you can call them and see i

The mark of a good marketing campaign is when you can say the name of something and the majority of people automatically know what you are talking about. In fact, that is the mark of a very good marketing campaign. That is what you have with Starbucks coffee company. When you say that you are going to go get a Starbucks, people know what you are talking about. When you look at this you must wonder what Starbuc